Dr. Bryan Reber, department head of AdPR contributes his expertise on crisis communications via ABC News as he weighs in on apology statements by those accused of sexual misconduct. http://abcn.ws/2Ap5h
Tag: Grady College
Intern Spotlight: Olivia Tompkins
Introducing one of the student interns behind the scenes in the Advertising and Public Relations department this year, Olivia Tompkins. Olivia is a senior public relations major with a certificate in public affairs communications. She has lived in Maryland her whole life and has interned at a child advocacy nonprofit, worked in the crisis and…
Women’s Leadership Panel will be a highlight of AdPR week at Grady College
AdPR Week is on the horizon at Grady College. In recent years we have generated a great amount of enthusiasm through special events, guest speakers and a fun social media campaign, #AdPRide, to develop a sense of community and engagement among students and alums in Advertising and Public Relations. We are excited about the addition of a panel…
UGA researchers use virtual fitness system to help children exercise more
Creating sustainable habits to increase physical activity and improve health is a goal many people share. Now, thanks in part to a $3.3 million grant from the National Institutes of Health, researchers at the University of Georgia are using virtual reality to help children develop a more active lifestyle. “The Virtual Fitness Buddy Ecosystem: Using…
Grady’s SEE Suite Internship Program
In case you aren’t familiar, let us introduce you to the See Suite Internship Program. Grady’s ADPR department has a special learning laboratory called the SEE Suite or Social Media Engagement and Evaluation Suite. This learning lab has been up and running in the glass enclosed room on the first floor of Grady College for…
Bryan Reber named head of Department of Advertising and Public Relations
Grady College is pleased to announce that Bryan Reber, the C. Richard Yarbrough Professor in Crisis Communication Leadership, has been named the head of the Department of Advertising and Public Relations at Grady College. In addition to his departmental and teaching responsibilities, Reber also directs the UGA Crisis Communication Coalition, dedicated to the study of crisis communication and…
AdPR’s Executive Advisory Council Spring meeting generates updates and ideas
AdPR’s Executive Advisory Council met in April for a two-day session that brought exciting new ideas and professional perspectives to the department and its programs. In an opening event faculty, students and Council members celebrated at Hotel Indigo’s Rialto Club for a reception and dinner banquet. Keynote speaker, Natalie Godwin (Senior Manager, Global Communications, UPS)…
AdPR students chosen for Blue Key National Honor Society
Three excellent AdPR students have been chosen to join the Blue Key National Honor Society, a premier honor society that recognizes college students for all around excellence in scholarship, leadership and service. Congratulations to Jake Carnes and Sheridan Schuster, Public Relations majors and Reilly Megee, Advertising major, for being selected for 2017-2018 membership.
Tom Reichert elected to be 2017-2018 American Academy of Advertising President-Elect
Grady College of Journalism and Mass Communication’s very own Tom Reichert was elected as the American Academy of Advertising (AAA) President-Elect for the 2017-2018 conference-to-conference year. The AAA is an organization for advertising scholars and professionals to express their interest in the advertising industry and education. Members have the opportunity to engage in field research and exchange…
UGA AdPR research: Brands, Friends and Viral Advertising
By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…