The Grady College Department of Advertising and Public Relations brought home two distinguished awards from the American Academy of Advertising conference in Seattle March 17-20. Nate Evans, assistant professor of advertising at Grady College, and Dooyeon Park, a Grady College doctoral student, earned the “Best Paper Award” for their conference paper. “This is a remarkable…
Tag: Advertising and Public Relations
AdPR Campaigns students travel to New York City to visit Full Frontal with Samantha Bee
Eight advertising and public relations students from Dr. Karen King and Dr. Juan Meng‘s campaigns class traveled to New York City on Monday to watch a live-taping of Full Frontal with Samantha Bee. This semester, the class will focus on crafting a long-term social and digital strategy for TBS’ newest late-night television show confronting political and…
Focus on research: AdPR professor studies social media discussions of serious diseases
As part of a new initiative, the Advertising and Public Relations department will highlight research led by our own faculty and staff. In this article, Associate Professor Itai Himelboim studies the mood of social media postings discussing serious disease: Gall Myrick, J., Holton, A., Himelboim, I., Brad, L. (2015). #StupidCancer: Exploring a typology of social…
Advertising Faculty Member at Grady College Sees Life through Virtual Reality
Some people go through life as optimists. Others are pessimists. But, for Sun Joo “Grace” Ahn, an assistant professor of advertising at Grady College, she is a realist—a virtual realist. Virtual reality is becoming part of the everyday lexicon for many consumers, but it has been in Ahn’s everyday vocabulary for nearly 10 years. While…
PRSSA members visit Atlanta agencies for annual tour
On January 27, sixteen junior and senior UGA PRSSAmembers headed to Atlanta for the day to take part in our annual agency tour. Led by PRSSA advisor, Kim Landrum, students visited Jackson Spalding, MSLGroup and Edelman to learn what the future of public relations looks like. Jackson Spalding Hosts Christina Phillips and Rita Izaguirre welcomed…
Public relations professor co-authors textbook about diversity in journalism
Maria Len-Ríos (MA ’08), associate professor of advertising and public relations at Grady College, has just published an introductory textbook, “Cross-Cultural Journalism: Communicating Strategically About Diversity.” The book aims to teach college students how to navigate a continually changing world and write professionally and successfully about diversity and culture. Len-Ríos edited the book with Earnest…
Intern spotlight: Kayla Morgan
Kayla Morgan is a junior public relations major pursuing a minor in communication studies from Dallas, Georgia, and currently serves as a social media intern for the advertising and public relations department. What are your goals for your career after UGA? I plan on graduating in May of 2017, working as the marketing director at…
Visiting scholars from the University of Amsterdam discuss advertising’s effects on consumers
The advertising and public relations department was pleased to welcome visiting scholars, Dr. Sophie C. Boerman and Eva A. van Reijmersdal, from the University of Amsterdam last week to discuss their research in the communication and advertising fields. Grady College has been working with the communication program at the University of Amsterdam for several years…
Grady College announces its Spring 2016 recipients of CURO research assistantships
Five students in the Grady College have been awarded Spring 2016 research assistantships from UGA’s Center for Undergraduate Research Opportunities (CURO). The CURO Assistantship Program, now in its second year, provides one-semester, non-renewable $1,000 stipends to outstanding undergraduate students across campus to actively participate in faculty-mentored research. Three Grady College students were awarded assistantships for…
Welcome back AdPR students: engaging events approaching!
As the spring semester gets underway, we are pleased to welcome back AdPR students. The AdPR department is looking forward to a host of engaging and rewarding events in the coming weeks. Learn more and mark your calendars for the programs below: Social Media Marketing Bootcamp March 2 or April 20, 9 AM to…