By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…
Tag: Advertising and Public Relations
Four of Grady’s AdPR Students Selected for MAIP Fellowship Program
The Department of Advertising and Public Relations is proud to announce that four of our students will be participating in the 4A’s MAIP fellowship program this summer. This is a professional development program impacting the lives of more than 120 young executives each year, by providing the platform to launch their careers. By combining real-world work experience,…
UGA Grady College launches first AdPR Academy to address diversity gap in advertising, public relations industries
The University of Georgia’s Grady College of Journalism and Mass Communication is launching its first AdPR Academy, a week-long bootcamp designed to teach students from diverse backgrounds tangible skills from the advertising and public relations industries. This program includes over 35 hours of training from experts and professionals in the industry, including skills-based classes, participation…
Stacey Tank, Home Depot’s VP of Corporate Communications and External Affairs, visits Grady College
What a treat for students and faculty in AdPR to hear the wise words of Stacey Tank from Home Depot during her recent visit to Grady College. As VP of Corporate Communications and External Affairs, Stacey lent a great perspective during her talk entitled: The New COO & The Age of Corporate Journalism. While discussing…
Visiting scholar Marc Weinberger presents spring lecture series: AdPR Focus on Research
The Department of Advertising & Public Relations at the University of Georgia is pleased to welcome Dr. Marc Weinberger as he returns as an in-residence visiting research scholar. “I have returned each year since spring of 2012, because of the welcoming and talented faculty as well as the departments national reputation for excellence,” said Weinberger….
The Omnicom-Grady Fellowship Celebrates Success!
Grady College celebrates the fifth year of the exclusive Omnicom- Grady Fellowship offered to graduating students. This incredible integrated marketing communications program is a six-month long fellowship hosted in Atlanta by Omnicom Group agencies. Students are exposed to a rotation of three months at a PR agency and three months at advertising agency at…
Karen Russell named one of five 2017 Meigs Professors
Karen Russell, Jim Kennedy New Media Professor and associate professor of public relations at Grady College, is one of five University of Georgia professors named to the Josiah Meigs Distinguished Teaching Professorship, the university’s highest recognition for excellence in instruction. “This continues an amazing three-year streak of Grady representation in the university’s highest teaching honor, and…
AdPR Alumni Spotlight: Carter Barnett
Meet another one of our recent alumni, Carter Barnett. Barnett is an Advertising major who graduated in the Grady College class of 2015. She is currently working as a Junior Planner in the strategy department at Mythic, a midsize agency in Charlotte, NC. AdPR Department: How did your experience in Grady help you find your position after…
Welcome Joe Watson: Tieger Professor in Public Affairs Communications
Please join us in welcoming Joe Watson, the inaugural Carolyn Caudell Tieger Professor in Public Affairs Communications. Joe will supervise our new certificate program in Public Affairs Communications, and we could not have placed this important program in better hands. Joe joins us from Exelon Corporation in Chicago, where for many years he served in a variety of…
Grady students earn certificates in Performics AdWords Certification program
Twelve advertising and public relations students at Grady College earned their Google AdWords certificates April 26, 2016, in a ceremony in the Peyton Anderson Forum. The Performics AdWords program at Grady is a three-month series of meetings and online sessions where students are mentored about how to use Google AdWords. The students are given a…