Eight advertising and public relations students from Dr. Karen King and Dr. Juan Meng‘s campaigns class traveled to New York City on Monday to watch a live-taping of Full Frontal with Samantha Bee. This semester, the class will focus on crafting a long-term social and digital strategy for TBS’ newest late-night television show confronting political and…
Day: March 14, 2016
Focus on research: AdPR professor studies social media discussions of serious diseases
As part of a new initiative, the Advertising and Public Relations department will highlight research led by our own faculty and staff. In this article, Associate Professor Itai Himelboim studies the mood of social media postings discussing serious disease: Gall Myrick, J., Holton, A., Himelboim, I., Brad, L. (2015). #StupidCancer: Exploring a typology of social…
Advertising Faculty Member at Grady College Sees Life through Virtual Reality
Some people go through life as optimists. Others are pessimists. But, for Sun Joo “Grace” Ahn, an assistant professor of advertising at Grady College, she is a realist—a virtual realist. Virtual reality is becoming part of the everyday lexicon for many consumers, but it has been in Ahn’s everyday vocabulary for nearly 10 years. While…
PRSSA members visit Atlanta agencies for annual tour
On January 27, sixteen junior and senior UGA PRSSAmembers headed to Atlanta for the day to take part in our annual agency tour. Led by PRSSA advisor, Kim Landrum, students visited Jackson Spalding, MSLGroup and Edelman to learn what the future of public relations looks like. Jackson Spalding Hosts Christina Phillips and Rita Izaguirre welcomed…
Public relations professor co-authors textbook about diversity in journalism
Maria Len-Ríos (MA ’08), associate professor of advertising and public relations at Grady College, has just published an introductory textbook, “Cross-Cultural Journalism: Communicating Strategically About Diversity.” The book aims to teach college students how to navigate a continually changing world and write professionally and successfully about diversity and culture. Len-Ríos edited the book with Earnest…