Student Internship Spotlight – Avery Whitehead

Avery Whitehead interned at Precision Strategies as a Communications Intern this past summer. She is from Baltimore, MD, and is a Political Science and Public Relations major minoring in Women’s Studies and obtaining a Public Affairs Professional Certificate. She has been a campus tour guide at the UGA Visitors Center for two years, and is a member…

AdPR doctoral students earn recognition for research

Congratulations to Jung Min Hahm and Hyejin Bang, two doctoral students in the Advertising and Public Relations department who earned recognition for outstanding research conducted in the graduate program. Jung Min Hahm was awarded the Dean Krugman Graduate Student Travel Award. “I feel excited and honored to have been chosen for the Dean Krugman Graduate…

UGA AdPR research: Brands, Friends and Viral Advertising

By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…

Advertising Faculty Member at Grady College Sees Life through Virtual Reality

Some people go through life as optimists. Others are pessimists. But, for Sun Joo “Grace” Ahn, an assistant professor of advertising at Grady College, she is a realist—a virtual realist. Virtual reality is becoming part of the everyday lexicon for many consumers, but it has been in Ahn’s everyday vocabulary for nearly 10 years. While…