On July 7, Tina Stow (MA ’03), visited Grady students at Delta Hall to discuss her experiences working in health policy and public affairs for UnitedHealth Group. During their time together, Ms. Stow shared her strategic approach to executing and measuring the effectiveness of campaigns focused on Washington, D.C. policymaker and influencer audiences. “It is…
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Assistant Professor of Advertising Grace Ahn profiled in UGA Focus on Faculty column
Sun Joo (Grace) Ahn, communications researcher and an assistant professor in the department of advertising and public relations in the Grady College of Journalism and Mass Communication, is the founding director of the Games and Virtual Environments Lab. This combination of virtual simulation devices allows users to experience something as if they are going through…
Summer at the Circus offers Grady students insight into portfolio school
While some Grady College students spend their summers studying abroad or working on internships, others spend their time at the circus…Summer at the Circus, that is. Summer at the Circus is an intense eight-week program offering college students an inside experience of Creative Circus, a prestigious portfolio school in Atlanta. This unique program is offered through the Department…
AdPR students and alumni shine at the Cannes Lions International Festival of Creativity
Our Cannes Lions Advertising Study Abroad program, offers two academic courses centered on the famed Cannes Lions Advertising Festival, which takes place in the south of France each year. This year’s program ran from June 13 through July 1, 2016. Students and Alumni from the AdPR Department at Grady College made quite an impression…
The Georgia Journalism Academy at Grady College: A Huge Success!
The Georgia Journalism Academy, held June 5-10 at The University of Georgia’s Grady College, was a huge success! The camp gives young journalists an intense weeklong experience in the fields of journalism and mass communication, offering valuable hands-on instruction. The program is open to rising sophomores, juniors and seniors in high school. Academy instructors include Grady…
Research from AdPR: Social media continues to re-shape our world – sometimes in ways we don’t even suspect.
A recent study published in Information, Communication & Society shows that new participants in the social media space are disrupting long-held assumptions about how news and information flow from one geopolitical entity to the next, including by government-run networks such as Voice of America, Al Jazeera and Russia Today. In particular, non-institutional social mediators –…
Grady students earn certificates in Performics AdWords Certification program
Twelve advertising and public relations students at Grady College earned their Google AdWords certificates April 26, 2016, in a ceremony in the Peyton Anderson Forum. The Performics AdWords program at Grady is a three-month series of meetings and online sessions where students are mentored about how to use Google AdWords. The students are given a…
Grady AdPR department shines at AAA conference
The Grady College Department of Advertising and Public Relations brought home two distinguished awards from the American Academy of Advertising conference in Seattle March 17-20. Nate Evans, assistant professor of advertising at Grady College, and Dooyeon Park, a Grady College doctoral student, earned the “Best Paper Award” for their conference paper. “This is a remarkable…
AdPR Campaigns students travel to New York City to visit Full Frontal with Samantha Bee
Eight advertising and public relations students from Dr. Karen King and Dr. Juan Meng‘s campaigns class traveled to New York City on Monday to watch a live-taping of Full Frontal with Samantha Bee. This semester, the class will focus on crafting a long-term social and digital strategy for TBS’ newest late-night television show confronting political and…
Focus on research: AdPR professor studies social media discussions of serious diseases
As part of a new initiative, the Advertising and Public Relations department will highlight research led by our own faculty and staff. In this article, Associate Professor Itai Himelboim studies the mood of social media postings discussing serious disease: Gall Myrick, J., Holton, A., Himelboim, I., Brad, L. (2015). #StupidCancer: Exploring a typology of social…