Congratulations to Jung Min Hahm and Hyejin Bang, two doctoral students in the Advertising and Public Relations department who earned recognition for outstanding research conducted in the graduate program. Jung Min Hahm was awarded the Dean Krugman Graduate Student Travel Award. “I feel excited and honored to have been chosen for the Dean Krugman Graduate…
Month: April 2017
AdPR students chosen for Blue Key National Honor Society
Three excellent AdPR students have been chosen to join the Blue Key National Honor Society, a premier honor society that recognizes college students for all around excellence in scholarship, leadership and service. Congratulations to Jake Carnes and Sheridan Schuster, Public Relations majors and Reilly Megee, Advertising major, for being selected for 2017-2018 membership.
Tom Reichert elected to be 2017-2018 American Academy of Advertising President-Elect
Grady College of Journalism and Mass Communication’s very own Tom Reichert was elected as the American Academy of Advertising (AAA) President-Elect for the 2017-2018 conference-to-conference year. The AAA is an organization for advertising scholars and professionals to express their interest in the advertising industry and education. Members have the opportunity to engage in field research and exchange…
UGA AdPR research: Brands, Friends and Viral Advertising
By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…