Grady College prides itself in offering one-of-a-kind opportunities that not only enrich students’ lives but also set them apart in their fields. Global study programs in China, Croatia, France and Prague and domestic field studies in Atlanta, Los Angeles, New York City and Washington, D.C., strengthen students’ portfolios and provide them with a critical understanding…
Tag: Grady College of Journalism and Mass Communication, Journal of Advertising, native advertising, online publishing
Consumers Having Difficulty Distinguishing Between Native Advertising and Editorial Content
Congratulations to Nate Evans and Bart Wojdynski for their publication in the December issue of the Journal of Advertising. The study, titled “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” investigated how consumers react to advertising disclosure statements in online news articles. Read the full article…