Congratulations to Avia Meadows for being recognized as a UGA Amazing Student. A senior majoring in public relations, Avia will graduate in May 2016. Through her successful leadership roles in PRSSA as well her internships with corporate giants like Bloomingdales and Coca-Cola, it is easy to see why Avia exemplifies what defines a UGA Amazing…
Consumers Having Difficulty Distinguishing Between Native Advertising and Editorial Content
Congratulations to Nate Evans and Bart Wojdynski for their publication in the December issue of the Journal of Advertising. The study, titled “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” investigated how consumers react to advertising disclosure statements in online news articles. Read the full article…
Visiting Scholars from the University of Amsterdam discuss Advertising’s Effects on Consumers
The advertising and public relations department was pleased to welcome visiting scholars, Dr. Sophie C. Boerman and Eva A. van Reijmersdal, from the University of Amsterdam last week to discuss their research in the communication and advertising fields. Grady College has been working with the communication program at the University of Amsterdam for several years…