Advertising and Public Relations at UGA

Our Plastic, Our Problem

Our Plastic, Our Problem

This fall, students from Kim Landrum and Kristen Smith’s Advanced Graphics classes collaborated a project called “Our Plastic, Our Problem.” Their task was to visually depict the problem of plastic trash in the world’s waterways, and they were displayed in an exhibit as part of the UGA Spotlight on the Art series. Our students impressed us with their creativity and their ability to translate their messages in a clear, educational manner.

From Grady College of Mass Communication: 

Being able to translate messages, issues and grand challenges in a clear, educational manner is a vital skill for any graphic designer. In an effort to bring those lessons to life, students from Kim Landrum and Kristen Smith’s Advanced Graphics classes participated in a project “Our Plastic, Our Problem,” visually depicting the problem of plastic trash in the world’s waterways.

According to Smith, students were given the opportunity to “interpret this information any way they want…to educate an audience, persuade an audience, develop messaging or create public service announcements.” 

Students first studied the issues leading to plastics in the waterways and were inspired by actual trash that the Office of Sustainability cleaned out of local waterways. Once they decided on an area to focus on, they had their choice of delivering their messages via a poster, infographic, social media campaign, website, gif or three-dimensional art. Almost all the created work focused on the themes of reduce, reuse and recycle.

For graphics student Kellie Stofko, this project reinforced values she currently practices. She created series of posters about reducing consumption that encourage viewers to use metal or paper straws, reusable shopping bags and metal water bottles. “Instead of focusing on recycling, we need to focus on reducing our consumption,” Sofko explained about her messaging. “I think this is something we need to focus on. The problem is so bad.”

The project was inspired by research by Jenna Jambeck, of the College of Engineering, who recently estimated that eight million metric tons of plastic enter the oceans each year.

The project is part of the University of Georgia Spotlight on the Arts celebration, Nov. 1-11, 2018.

A video about the Our Plastic, Our Problem exhibit can be viewed here:

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